Whitney's blog discusses an article that is encouraging small businesses to conduct focus groups in order to be more successful. The article gives ways small businesses can conduct an effective focus group and use the results to help them better their business. Whitney makes a good point by stating that a focus group can be a useful research method to any kind of business--big or small. Katie's blog focuses on non-profits coming up with more innovative ideas by using more qualitative research. She mentions how a lot of non-profits conduct surveys and other kinds of quantitative research so they can have an measurable result. However some non-profits are still struggling for funding and audience awareness. Katie includes an article that says that non-profits would become more successful if they got to know their audience more. According to the article the best way to do this is through Qualitative research--a study of the consumer's thoughts, insight, behaviors, etc. Katie also agrees that this will be a great solution to a non-profit's problem. By getting to know the audience you can know what methods actually work.
In both Whitney & Katie's blog, its interesting to see how small businesses and non-profits are now starting to use more qualitative research. Both kinds of organizations have a small budget and are competing with big corporations for consumer's attention. Small businesses especially have to find new, innovative and better ways to gain consumers because they have so much competition. Non-profits don't make a profit so they have to find economical and innovative ways to provide their services.
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