Experiments have been widely conducted in the medical field. Tom Foley's blog talked about the severe injuries happening in football and what the NFL is doing to stop it. Football is known to be a violent contact sport, you have to be in good health with a fit or big body frame to play football and take the tackling. The NFl recently instated fines and even suspensions to players who hit above the waist. In order to see the affects of these hits, CSTE at the Boston University School of Medicine are researching the brains and spinal chords of NFL players after they have died. According to Foley the experimental research has not been done yet, but when it does happen it will be very beneficial to prevent such injuries. It will be interesting to hear more about this study in the future.
Andrew's blog was very interesting because it dealt with the equipment used during the sport. The article talked about the bat itself being the cause of injuries. The link to the article showed that they did numerous studies including studying the vibrations of the bat and the reaction time players have when a ball is hit. This study included actual scientific experimental research using physics. I wish Andrew would of went into more detail about the experiment itself. There were a lot of tabs and links under his article that would of expanded more on the experiment itself like any variables, groups, etc. Still, his topic was very interesting.
Wednesday, November 17, 2010
Wednesday, November 10, 2010
Experiment: The Effectiveness of Product Placement in Video Games
An experiment I found interesting included the effectiveness of product placing in a sports video game. For example seeing the athlete in the video game wearing Under Armor would make you like Under Armor more.
The participants were chosen randomly but it was by using e-mails delivered through the social networking site Facebook.com, 133 (77 male and 56 female) college students
These students were then given an online survey. The survey asked them to rank certain athletic brands like Nike and Under Armor, on a scale from 1-10. Some participants dropped out before the next step which is the actual experiment.
The actual study involves a television and a Xbox 360 gaming console. The participants were asked to play a sports related game. Some of the brands in the pretest survey were included in the game. For example, for the boxing game, the boxer had on Under Armor shorts.
After they'd played the game they retook the survey asking them to once again rate brands from 1-10. The purpose of the study was to determine the effectiveness of video game product placement on short-term brand attitudes.
The results of this study confirmed that when consumers have fun with a certain product, they are more likely to have positive feelings toward it. Thus, video game product placement represents an effective way to get consumers to "play" with advertised products and have fun doing it, before they even decide to purchase.
The participants were chosen randomly but it was by using e-mails delivered through the social networking site Facebook.com, 133 (77 male and 56 female) college students
These students were then given an online survey. The survey asked them to rank certain athletic brands like Nike and Under Armor, on a scale from 1-10. Some participants dropped out before the next step which is the actual experiment.
The actual study involves a television and a Xbox 360 gaming console. The participants were asked to play a sports related game. Some of the brands in the pretest survey were included in the game. For example, for the boxing game, the boxer had on Under Armor shorts.
After they'd played the game they retook the survey asking them to once again rate brands from 1-10. The purpose of the study was to determine the effectiveness of video game product placement on short-term brand attitudes.
The results of this study confirmed that when consumers have fun with a certain product, they are more likely to have positive feelings toward it. Thus, video game product placement represents an effective way to get consumers to "play" with advertised products and have fun doing it, before they even decide to purchase.
Wednesday, November 3, 2010
Chicago Cubs reach their fans through a survey on Nov 2, 2010
When a team wins a lot of games it draws a more positive image to the organization. From a public relations perspective, it is always easier to gain consumers/fans when the team you are working for is successful.
The Chicago Cubs are not known for having many winning seasons. They haven't won the World Series in 102 years; a longer championship drought than that of any other major North American professional sports team. Yet, despite their losing seasons, the Cubs have been very successful with fans. They are known as the "Lovable Losers" with the most loyal fans in the league. This is because of the connection they have drawn with their fans.
Last night, November 2, 2010, I received an email from MLB.com asking me to take a survey for the Chicago Cubs. Although I a a Yankee fan, I also listed myself as a Cubs fan online to get more information about them. The email redirected me to the Chicago Cubs website. The survey is an attempt from the Cubs organization to gain feedback from fans to determine ways to improve the fan experience at Wrigley Field. Instead of just building a new stadium like the Yankees and other teams have done, the Cubs are relying on its fans to tell them what improvements they should make on their stadium.
"...the Chicago Cubs would like to invite you to participate in an important research initiative to help the organization understand your customer experience and identify additional amenities that should be added to Wrigley Field."
They chose to survey their fans online. A survey on the Chicago Cub's website reaches more baseball fans. They can reach fans in other parts of the country not just limited to Chicago--they can collect a larger sample. They make the survey inviting and interactive, giving the fans a voice in the organization's decision-making. Not much initiative is needed for fans to take the survey since sports fans are known to be very devoted, and are happy to do things that involve their favorite sports team.
The Chicago Cubs are not known for having many winning seasons. They haven't won the World Series in 102 years; a longer championship drought than that of any other major North American professional sports team. Yet, despite their losing seasons, the Cubs have been very successful with fans. They are known as the "Lovable Losers" with the most loyal fans in the league. This is because of the connection they have drawn with their fans.
Last night, November 2, 2010, I received an email from MLB.com asking me to take a survey for the Chicago Cubs. Although I a a Yankee fan, I also listed myself as a Cubs fan online to get more information about them. The email redirected me to the Chicago Cubs website. The survey is an attempt from the Cubs organization to gain feedback from fans to determine ways to improve the fan experience at Wrigley Field. Instead of just building a new stadium like the Yankees and other teams have done, the Cubs are relying on its fans to tell them what improvements they should make on their stadium.
"...the Chicago Cubs would like to invite you to participate in an important research initiative to help the organization understand your customer experience and identify additional amenities that should be added to Wrigley Field."
They chose to survey their fans online. A survey on the Chicago Cub's website reaches more baseball fans. They can reach fans in other parts of the country not just limited to Chicago--they can collect a larger sample. They make the survey inviting and interactive, giving the fans a voice in the organization's decision-making. Not much initiative is needed for fans to take the survey since sports fans are known to be very devoted, and are happy to do things that involve their favorite sports team.
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